How can CMOs build the perfect support team?

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A look on the modern marketing agency 

As society continues to embrace new methods of digital communication, marketers have learnt to adapt quickly – often with the help of specialist agencies. This has, in some cases, created complex support networks that have led some CMOs to crave consolidation. This paper reveals how five leading marketers view this new landscape, and how brands are getting the most out of the support available.

- Are integrated agencies the answer?

- Specialist appeal

- In-house or outsourced?

- Capacity and cost

- Future agency relationships